Online Senior Product Designer

Full description

Business Unit Online E-Commerce Location - Town / City Cape Town Minimum Education Level Diploma | Advanced Certificate Job Advert Summary The Online Senior Product Designer is a hands on design specialist responsible for delivering high quality, customer led experiences across Woolworths Online (App and Web). This role combines expert execution with leadership through influence, owning end-to-end experience design on priority journeys, shaping experience quality standards, and partnering closely with Product, Engineering, CRO, Research, Trade and Marketing to deliver measurable customer and commercial outcomes. The role is accountable for ensuring design work is evidence-led, scalable, build-ready, and delivers meaningful impact. Minimum Requirements - 8–10+ years’ experience in Product Design, with demonstrated ownership of complex, end-to-end customer journeys. - Proven ability to deliver high-quality UX and UI in large-scale, cross-functional product environments. - Strong track record of working with Design Systems, interaction patterns, and experience QA. - Experience partnering closely with Product, Engineering, CRO, and Research to deliver measurable outcomes. - Demonstrated ability to lead through influence rather than formal authority Duties and Responsibilities End-to-End Experience Design and Craft - Lead the design of priority customer journeys from problem framing through to final UI delivery. - Translate VOC, UXR, analytics, and funnel performance into clear problem statements, design hypotheses, and prioritised experience opportunities. - Produce high-quality design outputs including flows, IA, wireframes, prototypes, interaction models, microcopy guidance, and build-ready UI. - Deliver strong interaction design and UI craft across platforms, with consideration for accessibility, edge cases, and platform consistency. - Apply and strengthen Design System usage to ensure consistency, scalability, and speed of delivery. - Maintain a high quality bar, ensuring experiences are cohesive across web, app, and squads. - Stakeholder and Partner influence: - Partner with Product and Engineering to shape customer-led roadmaps and prioritisation decisions, balancing customer value with trade and commercial goals. - Facilitate workshops and co-creation sessions to align on problem definition, constraints, and solution direction. - Clearly articulate design rationale using evidence, insight, and structured thinking to drive confident decisions and reduce opinion-led loops. - Collaborate with CRO and UXR to ensure a strong golden thread from insight to design, build, measurement, and iteration. - Influence experience outcomes across squads without direct authority, using craft excellence, clarity, and delivery credibility. Design QA & Delivery Partnership - Partner closely with Product and Engineering to ensure designs are delivered as intended (design-to-dev accuracy). - Participate in implementation reviews, QA and release readiness checks to reduce defects, rework and customer-facing issues. - Be proactive in identifying edge cases and platform inconsistencies across app/web. Cross-Functional Collaboration - Work closely with Product, Engineering, CRO, UXR/VOC, Content, Trade and Marketing to deliver aligned outcomes. - Contribute to team rituals including co-creation, workshops, prioritisation discussions and post-release learning cycles. - Support experimentation and optimisation efforts with test design, variant creation and scalable experience improvements. Team Guidance & Design Leadership (individual contributor) - Set a high craft bar through hands-on leadership and example. - Support and mentor designers through reviews, critiques, and informal coaching. - Contribute to capacity planning and prioritisation discussions to support effective delivery. - Strengthen design rituals, feedback loops, and cross-squad alignment. - Help unblock delivery by providing guidance on UX approach, interaction decisions, and solution quality. - Contribute to improving templates, patterns, and design ways of working. Continuous Improvement & Innovation - Champion curiosity, pilot new tools and techniques, and scale practices that improve speed, quality, and consistency. Skills & Competencies - Advanced UX Execution & Judgment. - Interaction Design, UI & Systems Craft. - Design Quality & Delivery Excellence. - Operational & Delivery Leadership - Data, Insight & Experimentation Fluency - Collaboration & Influence - Design Leadership (Individual Contributor)