Online Content Manager

Full description

Business Unit Online E-Commerce Location - Town / City Cape Town Minimum Education Level Diploma | Advanced Certificate Job Advert Summary Lead, plan, and optimise digital content across Woolworths Online to drive customer engagement, brand consistency, and commercial performance. This role owns the strategic and operational delivery of content including special occasions, seasonal hubs, Food/FBH/CRG campaigns, weekly trade needs and cross-channel marketing alignment ensuring content elevates the customer experience while supporting Online commercial goals. Minimum Requirements - 10+ years experience in digital content management or content strategy within a large retail, eCommerce, or omnichannel environment. - Proven experience planning and delivering seasonal, and special occasion content across web and app. - Strong track record of delivering commercially driven content that supports trade priorities - Hands-on experience with a CMS (Contentstack or similar) - Experience using data and insights to optimise content and improve outcomes. - Comfortable working cross-functionally with Marketing, Brand, Trade, CX, CRO, Design, Product, and Engineering teams. Duties and Responsibilities Content Strategy, Planning & Delivery - Develop and deliver a content strategy that supports Food, FBH, and CRG commercial priorities, including weekly trade focuses, promotions, new launches, seasonal stories, and evergreen content. - Ownership of briefs, briefing process and content related feedback - Own end-to-end special occasions strategy, operations and execution - Plan, design, and manage seasonal and occasion hubs, ensuring they have been informed by data, are commercially aligned and well executed with optimal navigation structures. - Liaise with Marketing, Brand, and Integrated Campaign Teams to ensure online content reflects broader campaign themes, strategy, and customer messaging. - Coordinate content that aligns with marketing calendars, ensuring readiness for hero moments and omnichannel consistency. Insights-Led Content Optimisation - Lead weekly landing page performance reporting with actionable insights and recommendations grounded in data (including but not limited to impressions, CTR, CR, scroll depth) - Perform competitor benchmarking to identify digital content opportunities, trends, and best in class execution. - Continuously optimise content based on data insights, A/B testing, heatmaps, personalisation, VOC, and CRO findings. - Partner with CRO and CX teams to improve content effectiveness across key journeys, including search, browse, PLP, PDP Operational Excellence & Workflow Management - Oversee end to end ContentStack workflow, including briefing, production, QA, governance, and publishing. - Improve operational processes to strengthen speed, consistency, and content accuracy during both BAU and peak trading periods. - Maintain strict content quality standards in accuracy, alignment, design integrity, accessibility, and localisation. Collaboration & Cross Team Alignment - Act as the primary content liaison between Trade, Merchandising, Marketing, CX, CRO, UXR, Design, Product, and Engineering. - Translate business goals into clear content briefs for Content Producers. - Align with Marketing & Brand to ensure all messaging is cohesive, on-brand, and supports campaign outcomes. Skills & Competencies - Strong organisational skills - Strong presentation skills - Experience in content strategy and planning - Understanding of retail trade cycles, seasonal events & commercial drivers - Data-driven decision-making & performance optimisation - ContentStack / CMS expertise - Competitor research & benchmarking - Strong stakeholder management & cross-functional collaboration - Digital design proficiency and brand voice awareness